LEGO Soap Packaging

The brief asked for three sequential wrappers for three soap bars (orange, lavender, vanilla) and a non-traditional outer package built from materials of our choosing. The audience was younger users, so the package became a Minecraft-themed cave diorama built entirely out of LEGO.

The catch: the package isn’t disposable. Once the consumer takes the soap out, the bricks remain, to be torn down and rebuilt however the buyer wants, or folded into an existing LEGO collection. There’s no leftover packaging waste because there’s no leftover packaging.